Most businesses don't know what's broken
until it's too late.

Framework27 audits Dubai businesses across 27 operational sections — brand, offer, ops, finance, marketing, team, tech, the lot. Every section scored out of 10. Every gap pinpointed. Every fix prioritised. In seven days.

Free preliminary · 3 minutes · No card · Results instantly

"We audited ourselves first. Publicly. We scored 57 out of 270. Here's what we're fixing."

See our own audit →

You know something's off. You just can't see what.

You're booked solid. Revenue looks fine. The team seems busy. But every month you hit the same friction points — the same bottlenecks, the same leaky pipes, the same conversations you shouldn't still be having. You've read the books. You've hired consultants. You've sat through discovery calls that turned into six-month engagements with nothing to show for it.

Here's what you actually need: someone who will look at the whole business, grade it honestly, hand you a list of what to fix in order, and get out of your way.

That's what the 27 does.

One audit. Three deliverables. Seven days.

01 / SCORECARD

Your 270, section by section.

Every one of the 27 sections graded out of 10 against a specific sub-rubric. No hand-waving. No "it depends." You see exactly where you're strong, where you're mediocre, and where you're quietly bleeding money.

02 / DIAGNOSIS

The three things actually killing you.

Most audits hand you a 40-page PDF you never read. We give you the three highest-leverage problems, ranked by impact, with the fix, the owner, and the deadline. Everything else is context.

03 / 90-DAY PLAN

What to do next. In what order.

A written plan with every action sequenced by dependency and ROI. No "consider hiring a CRM consultant." Actual next steps, done by us or assignable to your team.

The 27 sections we score.

Grouped across three phases. Every section gets 10 criteria. Every criterion gets a binary yes/no. Add it up, that's your 270.

PHASE 1 · FOUNDATION · 80 POINTS
01Business Identity
02Target Customer
03Product & Service Offering
04Pricing & Margins
05Competitive Position
06Legal & Compliance
07Financial Setup
08Brand Identity
PHASE 2 · INFRASTRUCTURE · 70 POINTS
09Website & Digital Presence
10Sales Pipeline
11Customer Service
12Operations & Fulfilment
13Team & HR
14Technology Stack
15Data & Analytics
PHASE 3 · GROWTH CHANNELS · 120 POINTS
16Content & SEO
17Paid Advertising
18Email & Retention
19Social Media
20PR & Partnerships
21Referral & Affiliate
22CRO & Testing
23Community
24Events & Offline
25AI & Automation
26Reputation & Reviews
27Metrics & Reporting

How a Framework27 audit actually runs.

STEP 01 · DAY 0

The preliminary (free)

You run the Get Your 270 tool. 27 questions, 3 minutes. Axis gives you an instant indicative score, your top three weak points, and tells you whether a full audit is worth your money.

STEP 02 · DAYS 1-6

The deep audit

We review your site, numbers, ad accounts, CRM, analytics, legal setup — every section of the framework. Two senior operators lead the analysis. Axis packages the output.

STEP 03 · DAY 7

The delivery call

An operator walks you through the full 270 live. You ask questions. We debate trade-offs. You leave with a scorecard, diagnosis, and 90-day plan in your inbox.

STEP 04 · OPTIONAL

The retainer

If you want us to execute the fixes — ads, SEO, email, automation — we quote a monthly retainer. If you hand the plan to your own team, that's fine too. Nothing is contingent on upselling.

This is Axis. Our AI analyst.

Every audit is partially delivered by Axis — an AI analyst built on top of the Framework27 methodology. Axis runs the preliminary scoring, writes the first draft of every report, and produces our weekly breakdowns of Dubai businesses.

Axis is not a person. It's an openly-declared AI persona. Every video, every voiceover, every draft is labelled. A senior human operator reviews every line before anything ships to a paying client.

We think pretending AI isn't involved is both dishonest and bad strategy. So we named it, gave it a voice, and put it on the front page.

How we work with AI →
AXIS · AI ANALYST

"I'm Axis, the AI analyst at Framework27. Every week I break down another Dubai business across 27 sections. Let's see what's actually going on."

Simple pricing. No surprises.

Get Your 270
Free
3-minute AI assessment

Indicative score out of 270. Top three weak points. No card. No catch.

Start free →
The Sprint
AED 29,500
+ VAT · 4-week engagement

The Audit + 3 weeks of direct execution on your top three highest-leverage fixes.

Learn more →
The Retainer
AED 19,500
/ month + VAT · 3-month min.

Ongoing execution against the 90-day plan. Monthly re-score. Slack access.

Learn more →

Questions we get a lot.

What makes this different from a consulting engagement?
Consulting engagements are bespoke, slow, and priced by the hour so the consultant is incentivised to take longer. The Framework27 audit is the same every time, fixed-price, and delivered in seven days. We're not selling you a relationship. We're selling you a score and a plan.
Why is it so cheap?
Because AI does the heavy lifting. A decade ago, this audit would have taken a team of three a month and cost AED 80,000. Today, the methodology is codified, Axis runs the first pass, and senior operators review and finalise. We pass the savings on.
Who's actually doing the work?
Two senior operators review every audit before it ships. We don't publish their names because they're semi-anonymous by design — we sell the framework, not a personal brand. You meet them on the delivery call. You get the same people every time on retainer.
What if my score is bad?
Most first scores sit between 90 and 160. That's the point. If you scored 250/270, you wouldn't need us. The job is to find what's broken and fix it in order. A low score is a starting point, not a verdict.
Do you work outside Dubai?
Right now, only Dubai and the wider UAE. We know this market — the licensing, the payment processors, the ad landscape, the customer behaviour. We'll expand once we've earned it here.

Find out what your 270 is.

Three minutes. No card. Axis will tell you your indicative score and the three things most likely broken. If you like what you see, take the full audit. If not, keep the free report.

Get Your 270 →

Free · 3 minutes · No card required · Axis is an openly-declared AI persona · Full disclosure